Sports physically in fact will never be replaced or there is no alternative. However, for an ad tool I have to communicate health benefits of these products.
The Key advertising is "Sumo foot theraphy as an alternative / substitute sport" that is intended for people who are so busy and not had time to exercise. Therefore, the image of man who put on a suit but is always ready to exercise. This means that even if busy, sports can be done at any time using the product Sumo theraphy foot.
Some of bodycopy I made in this ad: "...If you do not have time to exercise, use the Advance Sumo Foot theraphy HS 8805, the latest technology as the "alternative berolahraga ".