Myldi is a baby diapers with the market in Europe, and the client said it's good demand in that country. So I create a copy on the above of the ad "Terbaik di Europe, kini di Indonesia" (Best in Europe, Now in Indonesia).
The unique point of Myldi are "Soft and can accomodate more baby urine".
While finding what is the right tagline for Myldi, I imagine the baby on mother's hug and what I thought is the mother protects her baby with care and softness. Through this imagination I create the tagline "Lembut dan melindungi" (soft and protect).
Not all the ad series I put here. The first and the second ad placed on magazine. The 3rd and 4th ad "unfortunately" are not printed. I don't know the matter.
Creative concept, copy writing and art design by M. Ismail. Art work by Ali. The mother and baby images are from Creatas. This work was created when I work at iPower in 2004.