The unique point of Myldi are "Soft and can accomodate more baby urine".
While finding what is the right tagline for Myldi, I imagine the baby on mother's hug and what I thought is the mother protects her baby with care and softness. Through this imagination I create the tagline "Lembut dan melindungi" (soft and protect).
Not all the ad series I put here. The first and the second ad placed on magazine. The 3rd and 4th ad "unfortunately" are not printed. I don't know the matter.
Creative concept, copy writing and art design by M. Ismail. Art work by Ali. The mother and baby images are from Creatas. This work was created when I work at iPower in 2004.
